Excerpt from Sara Holtz's article:
Referrals are a great source of new business. And yet, most lawyers don't actively seek them, It's a shame, because asking for referrals is one of the most efficient and effective business development activities.
Referrals are such an effective business development strategy because they make it easier to build the trust that is so critical in selling an intangible like legal services. You gain a measure of "reflected trust" when you are referred by a trusted source.
Technorati Tags: Sara Holtz, Referrals, Marketing, Legal Marketing
0 comments:
Post a Comment