"The word that best sums up the general spending trend for b-to-b marketing for 2009 is caution...hit the hardest of all categories is advertising," says the Canadian Marketing Association on December 12th on their blog.
That said, the CMA also say that B2B companies with under $100 million will actually increase spending in 2009. This is hopeful. There is business to be won and by being shy about it, is not going to help. Hiding is not the answer. In times of recession, while others are hiding, its your opportunity to break through the clutter (now, less of it) and make your mark to gain marketshare or solidify share of wallet.
That said, the CMA also say that B2B companies with under $100 million will actually increase spending in 2009. This is hopeful. There is business to be won and by being shy about it, is not going to help. Hiding is not the answer. In times of recession, while others are hiding, its your opportunity to break through the clutter (now, less of it) and make your mark to gain marketshare or solidify share of wallet.
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